According to the Listen Notes podcast database, there are currently over 3 million podcasts and 185 million episodes. In this environment, every new podcast starts with an audience of zero so finding and building an audience takes arguably as much work as the creation process itself. So, what can public media organisations do to find, build and maintain audiences for their great new content in 2024?
Speaker(s):
Caroline Pouron (Swedish Radio)
Bella Qvist (Swedish Radio)