In 2020, SVT started a process to change their broadcast-oriented activities into a greater and more extensive SVT Play, the video-on-demand service. This transformation involved the re-organization into value streams: work is now organized around the value SVT Play delivers to its audiences, its employees, and the broadcaster itself.
These values are defined by the leadership, but how they are delivered is decided at the team level. Teams can be made up of individuals reporting to many different departments, and, more strikingly, drawing from different departmental budgets.
About 20 teams are now working in the value streams model, all working towards the ultimate goal of increasing retention on SVTPlay. This means everything from content planning, exposure, communication outside our platforms, form and navigation and the video experience itself - should increase the number of weekly users by making our monthly users return more often.
SVT Online CPO Malin Ströman presents his organisation's work in transforming its services.