Back

VIDEO TALKS

Knowledge with Johnny: true community building in real life

25 September 2025

Educational podcasts work. However, producing an educational podcast for an 18-27year-old audience, covering topics from history and science to pop culture, needs fresh thinking about distribution. The team around this podcast did many things really well:  the carefully considered structure of the episodes, the appropriate approach in reaching younger target audiences, and making the most out of their own platform as well as commercial platforms from TikTok, YouTube, and Instagram to WhatsApp. One key component is extensive community support. The numbers they reach consistently are staggering. We’ll learn how to do it in this talk too!