VIDEO TALKS published on 04 May 2021

Rebranding of VRT Ketnet: Born in the home-based office

How to future-proof branding when you are no longer a TV channel but a 360° brand? How to create a branding that is joyful and colourful for a 6 year old and cool enough for a teenager?
How can you bring a little bit of MTV to Flanders without a huge budget?

Ketnet, VRT’S children’s channel, went looking for answers. As explained by Hanne Laureys, Brand Manager at VRT, an inhouse team developed new branding while the country was in lockdown and everybody had to work from home. You’ll be inspired by the results.


Hanne Laureys (VRT)