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VIDEO TALKS

The Power of 'Key Art'

04 May 2021

John Kilkenny, Creative Director at RTÉ, defines ‘key art’ and its importance in a truly integrated market campaign. He examines how a single image can be essential in reaching audiences across digital, social, video and, of course, print media in communicating our message.

Speaker(s)

John Kilkenny (RTÉ)