Reconnecting with Gen Y through is essential for public service media. RTBF's approach was to create a tailor-made offer called Tipik, a new cross-media service that combines radio, TV and digital. The project is the result of a broad rethink on how to better meet the expectations of 25-44 year olds by using their own cultural codes.
Céline Cocq, Marketing Officer Young Adults at RTBF, presents Tipik’s commitment to millennials and its ambition to enrich young adults' media experience, who are underserved by traditional market players. She also emphasizes the importance of marketing when developing core content projects.
Céline Cocq (RTBF)