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Engaging Young Audiences – Lessons from Going All In on YouTube

07 October 2025

After a dedicated YouTube effort aimed at reaching the 15 – 24-year-old demographic, DR P3 has gathered a wealth of insights and learnings. YouTube is by far the most important platform for young people in Denmark, and DR has made a clear choice to meet them where they spend the most time.

For several years, DR P3 has been working strategically and intensively with YouTube. In this session, you’ll hear the key takeaways from working with a platform that is constantly evolving.