Our future audience: are the kids still alright?

Stories we consume as children are often ones we will remember for a lifetime, and these are not defined by the year we were born or our mother tongue. They unite us, across families, generations and friend circles. There is often a question raised as to whether public service media are attractive to young audiences and whether they do enough for them. SR has been rethinking its approach to kids and the content strategy for all age groups across the young audience category. Combining treasures from the archive – yes, Pippy Longstocking included – with new productions, and packaging both in a clear marketing campaign supported by the SR app and website, the message to the family audience is clear – there is a lot for everyone in SR’s content portfolio.