
Youth Content: Why should public service media invest more and differently to connect with young adults?
Contact us
Head of Business Development and Young Audiences
asseraf@ebu.ch
+41 22 717 2230
It is often said that connecting with young audiences is a priority for public service media (PSM), and yet only a fraction of our budgets are used for this purpose. Engaging with younger audiences is essential for safeguarding PSM's future. Here at the EBU, we continue to find new ways to foster collaboration and provide inspiration.
As we have seen in our Youth Report, many of our Members are having increasing success connecting with this elusive audience. We've also seen how young people turned to PSM during the pandemic.
This webinar will be an opportunity to:
- Learn how some of our Members grew their relationship with young audiences
- Hear about the latest editorial, distribution, marketing strategies and how PSM is engaging with Generation Z
- Discover how the EBU can support you in the future
EBU Director General Noel Curran will open the event.
Speakers
Manuel Thalmann
Head Of Format Development, Young Audience Department, SRF, Switzerland
Hanne Kautto
Head of Programmes, YleX (FBC), Finland
Antonio Grigolini
Director FranceTV Slash
Debbie Ramsey
Head of Journalism, Youth Programmes, BBC Radio 1 & 1Xtra Newsbeat
Francesca Cimino
Senior Media Analyst
Madiana Asseraf-Jacob
Head of Business Development and Young Audiences
Video Talks
