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Launch of the Media Ensemble Marketing community

Deutsches Symphonie-Orchester with its Music Director Robin Ticciati, Peter Adamik

Welcome to the first online event of the newly created EBU Community for Media Ensemble Marketing. Anyone interested in the first discussion topic below can attend. Furthermore, if you would like to be part of this community, there is still time to register by completing this short form. See you shortly!


What is your strategy for balancing the promotion of live concerts, broadcasts and digital/streaming, and how does your organization support you in this?

When discussing marketing and communication issues for media ensembles, we often talk about live concerts and broadcasts as two different entities or even as conflicting interests. In most media organizations, this is often reflected – or caused – by an organizational divide or a lack of communication between departments working on live events and those looking after other radio content.

In this session, we look beyond this frequent organizational barrier in order to explore the potential for cross-promoting live concerts and media content, so that we work together to reach our audiences with a greater and more varied cultural offer, both digitally and physically.


Karin Adolfsson, Head of Sales & Marketing, Swedish Radio Berwaldhallen, Swedish Radio Symphony Orchestra, Swedish Radio Choir & Baltic Sea Festival


Cecilie Rosenmeier, Public Relations Manager, DR Koncerthuset
Charlotte Schauerte, Project Lead Marketing, CreativeLab WDR Orchestras