Digital strategy for Classical channels (BBC)
Contact us
Community Manager
schuetz@ebu.ch
+41 22 717 20 19
In Our Digital Future: Survey for Classical Music Channels, published in June 2023, 59% of the participating organizations acknowledged not having any digital strategy for classical music. Digging deeper, this result ended being even higher. This insight sparked in-depth conversations with the Classical Music Group and classical music radio representatives, leading to the creation of this new online initiative. These two sessions will showcase inspiring examples and aim to help classical channels develop their digital strategies.
About this session
A session looking at how to build effective strategies to support classical radio networks and their audience objectives through digital platforms and content. The presentation will focus on how we drive Radio 3’s audience through live and on-demand programming on BBC Sounds and our approach to building the platform as an essential destination for classical music in the UK.
Speakers
Philip Raperport
Commissioning Executive, BBC Radio 3 & BBC Sounds (United Kingdom)
Theresa Beyer
ModeratorHead of Music, SRF Kultur (Switzerland)