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English and French are available to all users. EBU Members can log in to access our website in 20 additional languages as well. This innovation is powered by the EBU’s internal AI engine, EuroVox.

(Note: Translations are generated with the help of AI without human review. These translations are made available to you for convenience and may contain inaccuracies or errors. Please check important information in the original English version or contact us. The EBU cannot be held liable for any inaccuracies or errors contained in these translations.)

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Dear user,

Last month, the EBU switched to a new authentication method, Microsoft Entra, and decommissioned the former one (sso.ebu.ch).

What this means for most EBU Members ?

Employees of most EBU Members should now use a federated login to authenticate. This means your organization acts as the identity provider. You no longer need 2 separate accounts or 2 separate passwords.

Your work credentials give you access to EBU content.

What to do on the next screen ?

If you already have an EBU account, enter your professional email address and select Next. You will see the EBU logo change to your organization’s logo. Enter your usual work password and, if prompted, accept the sharing of information with the EBU.

What if we are using shared mailboxes ?

The new authentication mechanism does not work with shared mailboxes. If you usually access EBU websites using a shared account, you must create a new individual user account. Scroll down to view the instructions.

If federated login does not work ?

For some EBU Members, as well as the general public, federated login will not work. Login remains possible with your existing account. 3 different cases may occur:

Case 1: If your email address is linked to a Microsoft account, you will be redirected to https://login.live.com. Log in using your usual Microsoft credentials.
Case 2: If your email address is linked to a Google account, you will be redirected to https://accounts.google.com. Log in using your usual Google credentials.
Case 3: If your email address is not linked to either service, you will receive a temporary password by email each time you log in.

What to do if none of the above seems to work ?

Please read the instructions below carefully, as the choice you make during your first login cannot be changed later.

To create a new account, select No account? Create one.

You will have 3 options:

Microsoft: Recommended for users working for EBU Member organizations.
Google: Create an account using your existing Google account.
Other valid email address: A temporary password will be sent to your inbox each time you log in.

If you still cannot log in after following these instructions, contact [email protected].

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GUIDES

Leadership and Innovation for Public Service Media Journalism

21 February 2023

This Leadership and Innovation guide is an extract of the EBU News Report which looked at the challenges of public service journalism in an era of distraction, opinion, and information abundance.

The guide provides some great learnings on how to manage change, navigate uncertainty, communicate clearly – and stop doing things!

It is the expert analysis that we will also see in the next news report: “Climate Journalism That Works”, available online from 1 March 2023 here.

Read the full report: “What's Next? Public Service Journalism in the Age of Distraction, Opinion and Information Abundance”

Download File (PDF, 2.2 MB)

Topics

Resources

About

Languages

GUIDES

Leadership and Innovation for Public Service Media Journalism

Dataset

Report

Infographic / Report / Powerpoint

Topics

Resources

About

Languages

GUIDES

Leadership and Innovation for Public Service Media Journalism

Related resources

Dataset

Public Service Media Annual Reports

Report

EBU Strategic Priorities 2026

Infographic / Report / Powerpoint

Public Service Media 360° Value