Picture : "twists and turns" on the Uniqa Tower, Vienna

The EBU is proud to host three major events in Vienna next week for leading experts in television, radio, media, branding and future proofing.

26–27 May, Eurovision Connect

The event brings together more than 100 professionals from public service media (PSM) for a packed schedule highlighting innovation, creativity and excellence among Multiplatform Broadcasters.

The agenda includes an exciting range of topics:

• Going back to basics for TV2 Denmark
• The use of ‘neuromarketing’ to save unnecessary advertising costs
• How to effectively reach children in the social media age
• Why ITV ‘transformed’ its channel rather than ‘rebrand’ it
• What programme ideas make it beyond the initial pitch stage at VRT and why they stand out
• YouTube lessons, successes and connections for RTBF and VRT
• NRK imagines that the future is right now
• Sound branding and the physiological factors that should be considered
• How to promote the same programme in three different ways

The conference concludes with the highly-coveted Eurovision Connect Awards, with the participants voting ‘live’ for their favourites in ten award categories. 

This is an unmissable event for anyone involved in the process of delivering messages to audiences.  From marketers to promotions creatives; media planners to sound designers: all will find a connection with inspiring experts and a network of professionals.

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27 May, 20^th Eurovision TV ASSEMBLY

An opportunity for TV directors and decision-makers in public service media (PSM) to discuss common issues, successful ideas and strategies in television management, production and programming.

Emerging issues in public service broadcasting will be examined through inspiring presentations and interactive discussions that tackle the requirements to provide a ‘return on society’ whilst also remaining innovative and relevant to today’s audiences.

The question ‘can constructive media empower society and build strong ties with the young audience?’ will be addressed in relation to the positive impact that content and services provide now and in the future. 

The day will also see EBU Head of TV Bettina Brinkmann present the ‘Eurovision TV show reel’ highlighting Eurovision TV productions over the past twelve months. ‘Proud to Present’ celebrates the most outstanding productions from the EBU Community. There will also be a ‘Vision2020’ Q&A session with EBU Director General Ingrid Deltenre.

Elections will also be held for two TV Committee members, whose function is to oversee the operations of  Eurovision TV and assist in steering the operational and strategic direction.   

28-29 May, Media Summit 2014: a Eurovision and Euroradio event. 

Sir Martin Sorrell – chairman of British multinational advertising and public relations group WPP will feature as keynote speaker on the opening day of the Media Summit. 

Essential for media visionaries, strategic thinkers and Silicon Valley entrepreneurs, this action-packed day features a range of internationally-respected innovators who won’t be lecturing to you but challenging you to think, participate and return to your workplace with creative and realistic ways to plan for the future.  A ‘how to’ of the ‘what if’ to give you relevant insights and ideas to put into action now.

Register for one of the few remaining places.

PROGRAMME