Mr Dae-hyun Cho, the new President and CEO of KBS (Courtesy of KBS)

The new CEO of the Korean Broadcasting System (KBS) begins his new term in office (28 July). KBS is an Associate Member of the EBU.

South Korean President Geun-hye Park appointed Mr Dae-hyun Cho last Friday on the recommendation of the KBS Board of Governors to head the nation's public broadcasters.

At the inauguration ceremony held on Monday morning, Mr Cho spoke about his vision for KBS as a public service broadcaster that meets the wants and needs of its audiences.

He called attention to KBS's history of major achievements, including the broadcasts of KBS's campaign to reunite families separated during the Korean War, the 1988 Summer Olympic Games in Seoul and the 2010 Korean expedition up the Himalayan mountains.

Mr Cho called for KBS to continue on this same path with even greater programming innovation and creativity. He promised to do his best in leading the Korean Wave and providing a public sphere for open discussion.

Mr Cho has a long history with KBS. He joined KBS as a TV producer in 1978 and has since held key positions including foreign correspondent to Tokyo, Executive Director of Culture and Information, Executive Managing Director of TV Division, Executive Vice President of KBS and President of KBS Media.

He also held a Chair Professorship at Soon Chun Hyang University. As a producer and director, he produced such documentaries as 'KBS Special: North Korea' (1998) and 'China: The History of Oriental Porcelain' (2004). Born in 1953, Mr Cho studied history at Korea University.

He will serve as President and CEO of KBS for the remaining term of his predecessor until November 2015.