PRESS RELEASE published on 15 Sep 2023

EBU acquires media rights to 37th edition of the America’s Cup

The European Broadcasting Union has acquired the media rights to cover the 37th edition of the America’s Cup, sailing’s blue-riband event, in 39 territories.

The race is scheduled to take place in September and October 2024 in Barcelona, Spain, with the first of three preliminary regattas to be held in Vilanova, Spain from 14 to 19 September 2023.

In addition to the preliminary regattas, the rights acquired also cover the Challenger Selection Series and the America’s Cup Match, plus the Women’s America’s Cup and Youth America’s Cup.

EBU has acquired rights in the following territories:

Albania, Armenia, Austria, Azerbaijan, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, Georgia, Germany, Greece, Hungary, Iceland, Israel, Kosovo, Latvia, Lithuania, Luxemburg, Malta, Moldova, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Rep. of Ireland, Romania, Serbia, Slovakia, Slovenia, Sweden, Turkey, and Ukraine.

Media rights comprise highlights and news access rights to all events in all territories, as well as live rights in selected markets.

Eurovision Sport, in partnership with America's Cup, official organizer of the event, will offer EBU Members’ audiences innovative digital enhancements to the coverage, in an extension of their successful partnership from the 36th edition of the race. These enhancements will help achieve the enduring objective of making sailing accessible to as many fans as possible.

Stephen Nuttall, Head of TV for AC37, said: “The European Broadcasting Union and its Members offer a wide range of platforms, with a reach that is second to none, so with the 37th America’s Cup based in Europe, partnering with the EBU is a natural choice.

“The EBU always places a particular focus on the world’s number one event in each sport, consequently, America’s Cup is the obvious focus in sailing for them. Collectively, we have developed a flexible media rights agreement which meets the different needs of our objectives. We are looking forward to continuing the wide distribution of the great America’s Cup action including the Puig Women’s and Youth America’s Cup events.”

Glen Killane, Executive Director of Eurovision Sport, added: “We are delighted to have renewed our agreement with America’s Cup to broadcast the newest edition of sailing’s most exciting and prestigious event. As a world sailing event hosted in Barcelona, we expect AC37 to attract huge public interest and are proud to distribute the event free to air throughout Europe, thanks to EBU Members and the EBU platform."

The agreement builds on a successful collaboration with the EBU for the 36th edition of the America’s Cup, which took place in Auckland, New Zealand, in 2021.

About the 37th edition of the America’s Cup

The America’s Cup is the oldest trophy in international sport, dating back to 1851.

The Defender (winner of the 36th edition) is Emirates Team New Zealand.

There are five Challengers:
•    UK: INEOS Britannia
•    Italy: Luna Rossa PRADA Pirelli
•    Switzerland: Alinghi Red Bull Racing
•    USA: NYYC American Magic
•    France: Orient Express Racing Team.

Contact detail

Claire Rainford
Head of Corporate Communications

+44 780 294 51 78