The 22nd Junior Eurovision Song Contest (JESC) broadcast on Saturday 16 November, proved hugely popular with young audiences across the world , reaching 23 million viewers across 15 measured markets* on TV and millions more via the event’s digital channels.

The spectacular 2-hour event, hosted by RTVE in Madrid under the slogan “Let’s Bloom”, delivered a 15.7% viewing share among children aged 4 to 14, more than triple the channel average for the measured markets (4.9%). It also surpassed last year’s share of 14%. 

The Contest also delivered an 8.1% viewing share among 15–24-year-olds, markedly outperforming the average 5% normally achieved by the same group of broadcast channels.

43% of those watching the show on the official JESC YouTube channel were under 24-years old with the highest number of viewers for the live show watching in host country Spain, followed by Poland, Armenia, the Netherlands, Germany, the United Kingdom and Greece.

MASSIVE YEAR-ON-YEAR ONLINE GROWTH

Engagement in the buildup to, and during the event, soared year-on-year on the Contest’s other digital channels as well. 

On Instagram, content featuring the talented artists from 17 countries reached 5.6 million accounts, up a third year on year. TikTok also saw exponential growth with 46 million post views, up from 28 million in the same period in 2023. 6 million accounts were reached on Facebook, up 4 million on the 2023 event.**

"We’re thrilled to see the huge success of the 22nd Junior Eurovision Song Contest, capturing the hearts and imaginations of millions of viewers worldwide with unprecedented engagement and growth among younger audiences, said JESC Executive Supervisor Martin Österdahl.

“From record-breaking digital interactions to massive TV viewership in participating countries, the Junior Eurovision Song Contest has once again solidified its place as a global celebration of young talent, creativity, and unity. Our thanks go once again to RTVE for hosting such a memorable edition for everyone involved."

JESC 2024 had the highest number of participating broadcasters since 2021 with artists from 17 countries performing live on stage at the Caja Mágica in Madrid. 

The Contest was aired on a Saturday evening for the first time since 2015.

RATINGS SUCCESS

On TV, host country Spain saw its third largest audience for the Contest with 1.1 million tuning in to La 1. A year-on-year increase of more than 200,000 viewers.

France and Poland attracted the largest TV audiences, with approximately 1.3 million viewers each. For France, the winner of the previous two Contests, this marks its second-highest audience ever recorded.

In Portugal, the audience grew the most significantly in relative terms, doubling in size to become the fourth largest recorded for the event. On average, more than 500,000 viewers watched their act, Victoria Nicole, secure 2nd place in the competition.

JESC 2024 averaged an 8.4% viewing share. 10 out of 15 markets delivered a better viewing share than usually achieved by the broadcast channel in the broadcast slot.

Armenia achieved the highest viewing share among all broadcast markets by a considerable margin. With nearly 40%, this figure is four times the channel's typical primetime performance.

In the winning nation Georgia, tens of thousands tuned in to witness Andria Putkaradze's victory with “To My Mom”. The broadcast nearly doubled the channel's typical primetime viewing share.

Andria’s win gave his country a record-breaking 4th Junior Eurovision Song Contest victory – all with songs written by Giorgi Kukhianidze.

The host broadcaster for next year’s Junior Eurovision Song Contest will be announced in the new year. 

Catch up with all the backstage fun on our social media channels @JuniorEurovision on TikTok. @Eurovision on X, @junioreurovisionofficial on Instagram and Junior Eurovision Song Contest on Facebook.