STRATEGIC GUIDES published on 01 Oct 2020

The Value of Public Service Media: Young Audiences Casebook

Public service media plays an important role in children’s and young people’s lives. They help young audiences become well-informed citizens, build media literacy skills and support them through different stages of their lives.

Find examples of how to use audience and impact data to build statements that emphasize the positive effects PSM’s children and youth content and services deliver. You will also find cases of best practice from EBU Members to inspire you about how to reach young audiences. We cover the following three highly relevant impact areas:

  • Helping children and young audiences to become well-informed citizens
  • Making knowledge attractive for your audiences and helping them build their media literacy skills to keep them safe and well online
  • Supporting and accompanying them through life

Be inspired by your colleagues across Europe! Download our Value of PSM Casebooks and discover what our Members are doing to showcase the value their organization brings to democracy and citizenship, young audiences and the creative industries. Delve into communications campaigns, events, impact research and content examples to get your next value project right.

FILES

Report (public)

Report (Members)