Putting the concept of value at the heart of your organization and your leadership means figuring out how public service media (PSM) and their employees, their partners, their stakeholders and even their competitors can look ahead and work together to improve the conditions for the people and communities they serve to create a better world.
This Executive Guide brings together the acquired knowledge and most inspiring steps taken by PSM leaders who have embarked on redefining the purpose of PSM to stay connected to society. We hope it will not only inspire you but also ignite your imagination and prompt you to act and launch your organization’s value journey.
For us, at the EBU, this is a call to come together as a community of ambitious and visionary leaders and to make a coordinated effort to drive societal change through the value our Members deliver, now and in the future.
Watch interviews with EBU Member directors general and find more resources on demonstrating the value of PSM on our Contribution to Society page.