Podcast teams and podcast production are set up differently across the public service broadcasters in Europe. There is no single best recipe for setting up the original podcast production, various scenarios bring both advantages as well as learnings and these valuable insights are shared across the Podcast Group. In this case study, the team of the BBC Creative Development Unit provides the exclusive sneak peek behind the internal workflows for podcast innovation and production at the BBC Audio. The teams has been formed to deliver high-impact podcasts for the BBC and can serve as a good inspiration for other broadcasters too. These are also some of the faces you will meet on the Podcast Group calls and at the Podcast Forum and various meetings.