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Podcast Innovation Tool: a new approach to success in podcast development

25 September 2025

Is it possible to identify podcast growth opportunities in your national market by applying datamining methods to published podcast rankings in Europe? Peter will explain how structured textual analysis can be used to deconstruct the top podcasts, revealing the underlying themes and the approaches taken by their creators. What genres should you target in your market and what drives success within those genres? The methodology presented could enable you to create your next successful podcast.