VIDEO TALKS published on 04 May 2021

Designing for the Future: People-centered thinking as a catalyst for change

The purpose of design is to translate obstacles into opportunities that make life better. Design makes ideas tangible. The results are often visible in form and valued aesthetically. However, often overlooked is the importance of the experience we are designing for: whether through the products we buy, the services we use, systems we engage with and the places in which we live and work and how these serve to improve the world around us.

Ellie Runcie, Chief Design Officer at BBC, explores how organisations across sectors have harnessed design and design thinking as a force for positive change. It also offers shared principles for how, as the world emerges from the global pandemic, there is a vitally important opportunity for organisations to change things for the better.


Ellie Runcie (BBC)