The Big Digital Meet-Up

Join us at the beautiful Mole Antonelliana (The National Museum of Cinema) for drinks and get to know your peers.

The EBU has been central in the development of PSM in Europe and abroad. How can we remain valid and what value can the EBU deliver for the next 20 years of public service broadcasting?

Noel Curran, Director General, EBU

PSM are working hard on grasping the new generation and serving them! In this session, we dive into the psychographic report of the future generations, uncovering their real lives and how we can connect with them as PSM.

Keynote

Speaker TBC.

The Generation Alpha panel

Katrine Granholm Mortensen, Digital Commissioning Editor Kids, DR
Ana Leticia Sigvartsen, Project Manager Supernytt, NRK
Alberto Fernandez, Digital Content & Transmedia Director, RTVE

In this session, we explore how BBC and HBO Max are navigating the evolving landscape of consumer behavior amidst what some describe as a perfect storm. Learn about their strategies and successes in reaching audiences and how they continuously innovate and adapt to stay relevant in a rapidly changing environment.

Keynote:

Veronica Lykke Benson, Social Media Director Brand & Content, HBO Max

Keynote:

Mariel Capisciolto, Head of Digital Development, BBC
James Reevell, Executive Editor of Young Audiences, BBC

EBU Members are leading the way in exploring the limitless potential of using AI and Data to innovate audience engagement. This session will showcase inspiring examples from select Members who are pushing the boundaries in redefining creativity.

Speakers: 

Kåre Vedding Poulsen, Producer, DR
Lars Bastholm, CEO, Bastholm Creative Consulting

In the fast-evolving digital landscape, innovation often requires challenging the norm. This session explores how ’tactical disruption’ is sometimes needed to drive change, challenge culture, and open minds. Join our unique ‘fishbowl’ conversation, where everyone can step into the centre, share experiences, and reveal their disruptor tactics.

Session Host: Dr. Sasha Scott, Head of Transformation Services, EBU

Speakers:

Diana Kostova, Editor-in-Chief, BNR
Jonathan Patterson, Managing Director, The News Movement

Explore the challenges and opportunities of making PSM platforms discoverable and prominent in a world moving beyond traditional apps. With the rise of connected devices like Apple Vision Pro and Oculus Rift, discover what broadcasting means in a platform-dominated world.

Keynote: Bringing PSM on the Apple Vision Pro
Speaker TBC

Only four European media outlets are available on Vision Pro. Why does this matter? Arte believes the Vision Pro is much more than just a spatial device—it's a glimpse into the future for Apple. Could it be their next "iPhone moment"? For Arte, being part of Vision Pro revealed its true value and potential.

The Connected Everything Panel: the next barrier?

Intro by Léa Besson, Senior Media Analyst, Digital Lead, EBU

Session Hosts:

Tania Hüther, Head of Distribution Board, ARD
Wouter Quartier, Head of Digital, EBU

Panellists:

Puja Kalaria, Senior Distribution Manager, BBC
More speakers TBC

Social media has been a major driver for connecting with our audiences for the past 20 years. However, balancing between our own platforms and third-party platforms can sometimes feel like we are experiencing Stockholm syndrome. In this session, we will explore how to effectively use social media platforms to engage with an audience that is deeply immersed in social media.

Session Host: Yasmina El-Gannabi, Audience Development Manager, DW

Topic Leads:  

Patrick Weinhold, Head Social Media, ARD
Veronica Lykke Benson, Social Media Director Brand & Content, HBO Max
Vitold Grand’henry, Positioning, Research & Image Manager, RTBF
More speakers TBC

In today's evolving media landscape, building meaningful audience relationships is crucial. How do we achieve this with new platforms and technologies? Digital platforms offer unprecedented opportunities for interaction and personalized connections. In this session, we will hear from an industry leader about building the future of digital culture and interactive content.

Session Host: Kati Bremme, Head of Innovation, FTV

Speakers TBC

How can PSM break new ground in audience engagement and find the other way in? In this session, we’ll discuss strategies and tangible cases on how PSM leverages gaming and creators as tools for storytelling and community building, amplifying PSM's reach and impact.

United by Play – Eurovision Song Contest on Roblox

Gregg Young, VRT Innovation
Wesa Aapro, Metaverse Lead, Yle

Tarek Adamski, Creative, Show Host & Producer, ORF

Join the Connect Community in this session on building relationships with the audience to discover best campaigns and best practices for promoting PSM content across multiple platforms and to learn how to stand out in a crowded digital landscape with effective marketing and branding strategies.

Speakers:  

Charelle Akihary, Director of Public & Marketing, NPO
Vitold Grand’henry, Positioning, Research & Image Manager, RTBF
Wim Moellmann, Brand Manager & Head of Media Planning, SRF
Juhana Sailynoja, Marketing Strategist, YLE

Our discussion will move from the philosophical to the practical as we explore the implications of the transformation of the media industry by technology, AI, and changes in audience behavior. This transformation is impacting the people, skills and culture needed to excel in the digital world. Traditional job roles are changing, requiring PSM staff to be adaptable, multi-skilled, and flexible. How can we best deal with this shift, and what skills will be vital in the future? What is the role of digital in leading the front line in legacy organizations? ​

Session Host: Natalia Beregoi, Transformation Consultant, Strategy, People & Culture, and Communications, EBU

Speakers:  

Zuzana Matějovská, Head of Recruiting & People Development, Czech Radio
Sarah Burbedge, Culture and Transformation Consultant
Jukka Niva, Head of News Lab, Yle