STRATEGIC GUIDES published on 01 Oct 2020

The Value of Public Service Media: Creative Industries Casebook

Public service media is a significant driver of the cultural and creative sector boosting national economies and creating jobs.

Discover examples of how to use impact data to build statements that emphasize the positive effects PSM have on the media, creative industries and particularly on national economies. Economic value assessments from EBU Members will equip you with new and effective rationales for your advocacy. This casebook covers three economic areas where PSM have a significant impact:

  • Acting as a driver of the creative industries, and thus supporting local producers, publishers, musicians, artists and other creative minds
  • Creating jobs and sustaining high-skilled talent
  • Driving innovation

Be inspired by your colleagues across Europe! Download our Value of PSM Casebooks and discover what our Members are doing to showcase the value their organization brings to democracy and citizenship, young audiences and the creative industries. Delve into communications campaigns, events, impact research and content examples to get your next value project right.

FILES

Report (public)

Report (Members)