RESEARCH published on 18 Apr 2024

The Economic Impact of The Sports Activities of Public Service Media

The economic impact of public service media (PSM) sports broadcasting contributed EUR 4.9 billion to Europe’s GDP and supported over 60,200 jobs in 2022.

This independent report commissioned by the EBU from Oxford Economics explores broader impacts, such as the way in which PSM coverage attracts sponsorship and income towards hosting fees. The study also reveals the many benefits of FTA sports broadcasting on culture and society, reinforcing PSM organizations' pivotal and unifying role in this space. 

This report emphasizes how PSM sports coverage is a catalyst for wider societal benefits such as promoting grassroots sports participation and health and wellbeing.


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