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Cross Media Storytelling: Viral campaigns are not just a marketing strategy

04 May 2021

Viral campaigns are not just a marketing strategy from the noughties. Even though social media advertising has become a pay-to-play game, the potential for creating engaging brand stories with a worldwide reach has never been bigger. Morten Saxnæs, Head of Brand Activation and Social at & CO, shares insights on how viral hits like TV 2's "All that we share" and the EU Parliament's "Choose your future" were created and lays out their secret recipes.

Speaker(s)

Morten Saxnæs (& CO)