Eurovision Sport has added the broadcast rights for The Match Europe v USA to its partnership with European Athletics. This exciting new team event takes place 9-10 September, in Minsk, Belarus.
The deal for The Match covers broadcast rights for Europe and is in addition to Eurovision Sport’s long-standing contract with European Athletics. Eurovision Sport, a division of the European Broadcasting Union, represents Europe’s Public Service Broadcasters ensuring wide audience coverage, free-to-air for this popular sport.
The Match marks a return for athletics to the famous intercontinental duels of the 1960s and 70s. The best of Europe’s athletes will take on the USA’s leading contenders in the last major athletics competition before the IAAF World Championships Doha 2019.
The recently renovated 22,000-seater Dinamo National Olympic Stadium will be the venue for this innovative head-to-head competition. The Match Europe v USA pits the strongest athletics continent and the strongest athletics nation in an adrenaline-charged contest that is sure to capture the imagination of fans around the world.
Stefan Kurten, Executive Director Eurovision Sport says, “It is exciting to be able to add this new event to our portfolio with European Athletics. We are great supporters of innovation in sport and this new format looks set to enthuse audiences.
“Through our long-standing deal with European Athletics we ensure the very best free-to-air coverage across our wide network of broadcasters. It is great to be able to offer fans another chance to see the top athletes in action ahead of the IAAF World Championships.”
European Athletics President Svein Arne Hansen says, “We are delighted that Eurovision Sport and its free-to-air broadcast members will provide the platform for the highest possible audience on television and digital media for The Match.
“We have already secured the presence of many stars for Team Europe, including ambassadors Ekaterina Stefanidi (GRE), Thomas Rohler (GER), Armand Duplantis (SWE), Ramil Guliyev (TUR), Daniel Stahl (SWE), Piotr Lisek (POL) and Mariya Lasitskene (ANA), and we expect a similarly strong USA team. I am sure The Match will help revive athletics’ tradition of head-to-head team events and establish a Europe-USA rivalry similar to that in golf’s Ryder Cup and Solheim Cup”