The Junior Eurovision Song Contest (JESC) 2019, on 24 November, attracted its biggest audience since 2006 and its second highest on record.
A total average TV audience of 11.6 million viewers* watched the 17th annual Contest held in Gliwice, Poland which lived up to its slogan “Share The Joy”.
The audience for this year’s event, hosted by Polish EBU Member TVP for the first time, was up 240% on 2018 (3.4 million viewers). The highest ratings were delivered by hosts and winners Poland, who set a record by becoming the first country to win two successive Contests and the first to triumph on home soil.
The 5.6 million viewers who watched the show across three TVP channels provided the biggest ever TV audience for JESC of any market.
2.2 million viewers in Russia saw the show – its best JESC audience since 2011.
RTVE in Spain delivered the third largest JESC audience with 1.4 million viewers on La 1 following their return to the competition for the first time since 2006.
France Televisions’ third JESC participation delivered an audience of 1.0 million viewers on France 2.
The Contest has also been viewed 1.3 million times to date on the official YouTube channel.
Overall the Junior Eurovision Song Contest provided a huge audience boost to EBU Members and Associates taking part reflected in the record 3.77 million valid votes cast.
The 2.5 hour show delivered an 9.1% viewing share, up 55% on the 5.7% average normally achieved by the same group of broadcast channels.
13 out of 16 markets measured delivered a similar or better performance than the broadcast channel average.
The show delivered an 11.4% viewing share for children aged 4 -14 years old, 81% higher than the average normally achieved by the group of broadcast channels of 6.3%.
For viewers aged 15 – 24 years the JESC saw an 10.5% viewing share up 142% on the average normally achieved by the group of broadcast channels of 4.3%.
The Junior Eurovision Song Contest’s social channels also proved popular. Instagram followers increased 78% during the event week with nearly 10 million unique views on Instastories. On Twitter, engagement was up 59% year on year and content from the event made 2.5 million impressions on Facebook.
The host broadcaster for the 18th Junior Eurovision Song Contest in 2020 will be announced in the coming months.
*Across 16 markets with available data
Source: EBU based on Mediametrie-Glance / Relevant Partners and Members’ data