The EBU Connect conference took place on Tuesday 4 May 2021 as a one-day online event. We are excited to have offered a great lineup on the theme of "The Crucial Role of Marketing and Design in the Future of Public Service Media (PSM)".

The conference expanded on the different ways in which marketing and design are becoming ever more critical. 

We explored how design is: 

  • Acting as a transformation catalyst
  • Transforming traditional ‘linear’ branding
  • Connecting with younger audiences
  • Creating powerful cross-media "key arts"

And how marketing is:

  • Positioning PSM as a pillar for trustful information
  • Managing core content projects
  • Spreading stories
  • Boosting digital culture

The conference was followed by an awards session during which the 2021 EBU Connect Gold Winners were revealed!

Download the final programme (.PDF)

2021 EBU Connect Winners

This year, over 240 promos were submitted by EBU Members for the 2021 Awards. Out of the 200 eligible entries received, a total of 70 promos have been nominated by the EBU Connect Steering group across 14 categories, featuring work from 25 broadcasters.  

View the full list of Gold and Silver Winners (.PDF) and check out their promos on our EBU showcase platform.

Congratulations to all the winners!

About the 2021 Awards 

Once again this year, the EBU Connect Awards showcased excellence among peers by awarding the Best Promos and Campaigns of 2020

The competition was open for entries in 13 categories plus an additional “Special COVID-19” category, welcoming any spots or campaigns aimed at informing, educating but also entertaining the public during the pandemic.

The online voting was open from Monday 12 April (pm) until Monday 19 April (midnight) to participants registered for EBU Connect 2021 and those who submitted entries on the EBU Showcase platform.

Silver winners were unveiled online prior to the EBU Connect conference while the Gold winners were announced in a dedicated session during the online event on Tuesday 4 May.

Download the full list of 2021 nominees (.PDF) and watch all the 2021 nominated promos on our EBU Showcase platform.

About EBU Connect

For 24 years, EBU Connect has brought together PSM executives and managers to discuss branding, marketing, promotions, audience navigation, design and media planning, with an increasing focus on digital and social media in recent years.

The last EBU Connect conference was held in Tallinn in May 2019 organized in partnership with Estonian Television (ERR) Read more

Last year, the 23rd edition of EBU Connect that was due to take place in Stockholm in May was cancelled but the Awards took place online  List and clips of all the 2020 Awards winners and nominees are available here!


Sarah Christen

Producer and Editor, SRG SSR (Switzerland)

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Ellie Runcie

Chief Design Officer, BBC (United Kingdom)

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Neil Barrie

CEO & Co-Founder, TwentyFirstCenturybrand

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Fauzia Musa

Editor-at-Large, TwentyFirstCenturybrand

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Kati Bremme

Head of Innovation, France Télévisions (France)

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Céline Cocq

Marketing Officer, Young adults, RTBF (Belgium)

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Morten Saxnæs

Head of Brand Activation and Social, & CO.

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Gitte Boel Gammelgaard

Head of Creative, DR (Denmark)

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John Kilkenny

Creative Director, RTÉ (Ireland)

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Hanne Laureys

Brand Manager, VRT Ketnet, VRT (Belgium)

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Max Dyrhage

Growth Analyst, SVT (Sweden)

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Esa Kukkonen

Media partner, Creative content and Media, Yle (Finland)

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