Languages

English and French are available to all users. EBU Members can log in to access our website in 20 additional languages as well. This innovation is powered by the EBU’s internal AI engine, EuroVox.

(Note: Translations are generated with the help of AI without human review. These translations are made available to you for convenience and may contain inaccuracies or errors. Please check important information in the original English version or contact us. The EBU cannot be held liable for any inaccuracies or errors contained in these translations.)

Translation in progress

Home Events EBU Connect

Community events

EBU Connect

The conference expanded on the different ways in which marketing and design are becoming ever more critical.

The conference is followed by an awards session during which EBU Connect Gold Winners are revealed!

Previous editions

You can find details and materials from previous editions below.

EBU Connect 2021

4 May 2021

The EBU Connect conference took place on Tuesday 4 May 2021 as a one-day online event. We are excited to have offered a great lineup on the theme of "The Crucial Role of Marketing and Design in the Future of Public Service Media (PSM)".

The conference expanded on the different ways in which marketing and design are becoming ever more critical.

We explored how design is:

Acting as a transformation catalyst
Transforming traditional ‘linear’ branding
Connecting with younger audiences
Creating powerful cross-media "key arts"

And how marketing is:

Positioning PSM as a pillar for trustful information
Managing core content projects
Spreading stories
Boosting digital culture

The conference was followed by an awards session during which the 2021 EBU Connect Gold Winners were revealed!

Download the final programme (.PDF)

2021 EBU Connect Winners

This year, over 240 promos were submitted by EBU Members for the 2021 Awards. Out of the 200 eligible entries received, a total of 70 promos have been nominated by the EBU Connect Steering group across 14 categories, featuring work from 25 broadcasters.

View the full list of Gold and Silver Winners (.PDF) and check out their promos on our EBU showcase platform.

Congratulations to all the winners!

About the 2021 Awards

Once again this year, the EBU Connect Awards showcased excellence among peers by awarding the Best Promos and Campaigns of 2020

The competition was open for entries in 13 categories plus an additional “Special COVID-19” category, welcoming any spots or campaigns aimed at informing, educating but also entertaining the public during the pandemic.

The online voting was open from Monday 12 April (pm) until Monday 19 April (midnight) to participants registered for EBU Connect 2021 and those who submitted entries on the EBU Showcase platform.

Silver winners were unveiled online prior to the EBU Connect conference while the Gold winners were announced in a dedicated session during the online event on Tuesday 4 May.

Download the full list of 2021 nominees (.PDF) and watch all the 2021 nominated promos on our EBU Showcase platform.

About EBU Connect

For 24 years, EBU Connect has brought together PSM executives and managers to discuss branding, marketing, promotions, audience navigation, design and media planning, with an increasing focus on digital and social media in recent years.

The last EBU Connect conference was held in Tallinn in May 2019 organized in partnership with Estonian Television (ERR) — Read more

Last year, the 23rd edition of EBU Connect that was due to take place in Stockholm in May was cancelled but the Awards took place online — List and clips of all the 2020 Awards winners and nominees are available here!