AI and Data

Helping public service media leverage the potential of AI and data


Artificial intelligence (AI) and data are central themes for public service media (PSM) today, especially when it comes to strengthening and personalizing relationships with its citizens.

Well-adapted big data strategies can help PSM organizations in many different ways including understanding cross-platform audiences, creating powerful data journalism stories, enhancing the audience experience, boosting content creation via data-driven editorial production and programming, streamlining business processes, and identifying new products and services to offer.

The AI and Data Initiative is a cross-disciplinary strategic EBU initiative driven by Members. It aims to help public service media tap into the potential of AI and data.

For information about the technical work on metadata and AI at the EBU, please visit the Metadata and AI group page on

Stay Up To Date


Join our group

AI and Data Group
The EBU's AI and Data Group defines the AI and Data Initiative strategy and priorities in order to support EBU Members' data usage and data-driven strategies.

Audience Measurement

The EBU is committed to supporting its Members in the field of audience measurement. Towards this end, our Media Intelligence Service (MIS):

  • Supports the work of EBU Member organizations and facilitates the exchange of knowledge within our network of audience research experts
  • Monitors industry developments and disseminates regular updates
  • Builds relationships with professional associations, audience measurement providers and other relevant stakeholders
  • Conducts research and explains the key challenges of audience measurement.

Audience Measurement - Key Challenges - cover image.jpg (Audience Measurement...

Our Key Challenges publication explains, in non-technical language, the main challenges that EBU Members’ audience researchers and data analysts are facing, or are likely to face in the future. It also provides guidance for top management to mitigate challenges and explore data to its full potential. You can learn about other EBU projects related to audience measurement on pages 14-15.

Contact detail

Francesca Cimino
Senior Media Analyst
+41 22 717 2016

Events & Presentations

26 FEBRUARY 2019
BDI workshop 2019

BDI workshop 2019

AI and Machine Learning (ML) rank among the main drivers of innovation in the media industry, and their impact could be immense. How can public service media leverage the potential of Artificial Intelligence? This event addressed strategists, technologists, engineers and developers and will focus on practical use-cases.

27 NOVEMBER 2019
AI in production and distribution workshop

AI in production and distribution workshop

Explore how AI is changing the media landscape and discover to thrive in it.