Big Data Initiative
Helping public service media develop strategies to leverage the potential of big data
Big data is a central theme for public service media today (PSM), especially when it comes to strengthening and personalizing relationships with its citizens.
Well-adapted big data strategies can help PSM organizations in many different ways including understanding cross-platform audiences, creating powerful data journalism stories, enhancing the audience experience, boosting content creation via data-driven editorial production and programming, streamlining business processes, and identifying new products and services to offer.
This is why the EBU has launched a strategic ‘Big Data initiative’. This initiative is driven by EBU Members, and headed by EBU Public Affairs with cross-departmental support by the EBU’s Technology & Innovation, Media, Legal, Media Intelligence Service and Public Affairs and Communications teams.
Together, we are looking to help develop strategies, identify best practices and provide concrete recommendations in four specific areas:
Through the exchange of skills and know-how in these areas, we aim to guide PSM in the implementation of data-driven strategies that stay true to public service remits and values.
The EBU is committed to supporting its Members in the field of audience measurement. Towards this end, our Media Intelligence Service (MIS):
Our Key Challenges publication explains, in non-technical language, the main challenges that EBU Members’ audience researchers and data analysts are facing, or are likely to face in the future. It also provides guidance for top management to mitigate challenges and explore data to its full potential. You can learn about other EBU projects related to audience measurement on pages 14-15.
AI and Machine Learning (ML) rank among the main drivers of innovation in the media industry, and their impact could be immense. How can public service media leverage the potential of Artificial Intelligence? This event addressed strategists, technologists, engineers and developers and will focus on practical use-cases.
Invest in change now to thrive tomorrow: as the EBU Big Data Initiative reaches full maturity, this third edition of the Big Data Conference aims to provide participants with takeaways to target the right investments required and carry out relevant data strategies for the media sector.
EBU Legal's Jenny Weinand was at the 2nd European Radio Forum organised by Polskie Radio on 6 October...
EBU Director of Public Affairs & Communications Guillaume Klossa was one of the keynote speakers at an...
140 delegates from public service media (PSM) and the audiovisual sector at large met in Geneva to focus...