Big Data Initiative

Helping public service media develop strategies to leverage the potential of big data


Big data is a central theme for public service media today (PSM), especially when it comes to strengthening and personalizing relationships with its citizens.

Well-adapted big data strategies can help PSM organizations in many different ways including understanding cross-platform audiences, creating powerful data journalism stories, enhancing the audience experience, boosting content creation via data-driven editorial production and programming, streamlining business processes, and identifying new products and services to offer.

This is why the EBU has launched a strategic ‘Big Data initiative’. This initiative is driven by EBU Members, and headed by EBU Public Affairs with cross-departmental support by the EBU’s Technology & Innovation, Media, Legal, Media Intelligence Service and Public Affairs and Communications teams.


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Big Data Initiative Group
The EBU Big Data Initiative Group defines the Big Data Initiative strategy and priorities in order to support EBU Members' data usage and data-driven strategies.

Data-driven Strategies


Together, we are looking to help develop strategies, identify best practices and provide concrete recommendations in four specific areas:

  • the improvement of audience measurement techniques;
  • the implementation of recommendation systems in line with PSM values;
  • the development of new content strategies tailored to audience behaviour and preferences;
  • the development of common EBU principles to meet data protection and privacy legal requirements.

Through the exchange of skills and know-how in these areas, we aim to guide PSM in the implementation of data-driven strategies that stay true to public service remits and values.


Audience Measurement

The EBU is committed to supporting its Members in the field of audience measurement. Towards this end, our Media Intelligence Service (MIS):

  • Supports the work of EBU Member organizations and facilitates the exchange of knowledge within our network of audience research experts
  • Monitors industry developments and disseminates regular updates
  • Builds relationships with professional associations, audience measurement providers and other relevant stakeholders
  • Conducts research and explains the key challenges of audience measurement.

Audience Measurement - Key Challenges - cover image.jpg (Audience Measurement...

Our Key Challenges publication explains, in non-technical language, the main challenges that EBU Members’ audience researchers and data analysts are facing, or are likely to face in the future. It also provides guidance for top management to mitigate challenges and explore data to its full potential. You can learn about other EBU projects related to audience measurement on pages 14-15.

Contact detail

Alexandra Brenkman
Senior Media Analyst
+41 22 717 2445

Events & Presentations

26 FEBRUARY 2019

BDI workshop 2019

AI and Machine Learning (ML) rank among the main drivers of innovation in the media industry, and their impact could be immense. How can public service media leverage the potential of Artificial Intelligence? This event addressed strategists, technologists, engineers and developers and will focus on practical use-cases.

28 FEBRUARY 2018

Big Data Conference 2018

Invest in change now to thrive tomorrow: as the EBU Big Data Initiative reaches full maturity, this third edition of the Big Data Conference aims to provide participants with takeaways to target the right investments required and carry out relevant data strategies for the media sector.

Our speakers on Big Data

Latest News

10 OCTOBER 2017

Polish Radio hosts discussion on big data and PSM

EBU Legal's Jenny Weinand was at the 2nd European Radio Forum organised by Polskie Radio on 6 October...

06 OCTOBER 2017

EBU highlights need for constructive dialogue with regulators

EBU Director of Public Affairs & Communications Guillaume Klossa was one of the keynote speakers at an...

28 MARCH 2017

Collaboration, trust and change: 2nd EBU Big Data Conference focuses on distinctive approach for PSM

140 delegates from public service media (PSM) and the audiovisual sector at large met in Geneva to focus...