Digital Transformation

Helping Members build stronger organizations


The future of Media is digital. As a result, PSM must engage in organizational transformation to meet the changing needs and expectations of a digital world.

Successful transformation means applying digital culture, practices, processes, and technology to rethink and redefine how organizations operate.

The advent of the COVID-19 crisis has made the case for transformation in the clearest possible way: The imperative is critical, and the cost of failure has risen exponentially.

The DTI was established to support EBU Members through this process by providing bespoke services, tools, and expertise.

Contact us today to learn how we can help.

Contact detail

Dr. Sasha Scott
Project Lead, Digital Transformation
+41 22 717 20 15

Stay Up To Date


Upcoming events

Insights and Tools

20 APRIL 2020

Digital Transformation Initiative Casebook Members Only

The Digital Transformation Initiative (DTI) Casebook presents a framework for the organizational transformatio...

16 APRIL 2018

Learning from Public Service Media in Transformation (Second Edition) Members Only

The second edition of this Status Report for the Digital Transformation Initiative advances further our...

How we help

Experts Community

Our network has over 200 experts from across our Membership who are actively engaged in the transformation of their organizations, whether it is at the strategic boardroom level, or more ‘on the shop floor’, working on design, innovation and content creation. 

We invite your customized requests to connect you with your peers on the issues that you want to talk about. We will then identify the most significant members of the community and facilitate a conversation in the form that best suits you, and see where it leads.

In addition, our workshop series brings together Members for the exchange of practical experiences and insights on common thematic issues.

 Join the community

 Fill out our Community Member profile survey

Knowledge Hub

We are building a digital knowledge hub along two axes:

  • a research library of leading academic and industry analysis and trends, curated, summarised and coded in a clear, accessible way
  • a repository of ‘use case’ examples of best practice from Members and relevant industry examples

This is an ongoing project that illustrates the framework for digital transformation through practical, real-world examples and critical analysis.

 Request access to the knowledge hub

Customized Support Packages

The DTI offers a range of services that can be tailored to the needs of your organization:

  • Short on-site workshops to create awareness about digital transformation in the context of PSM
  • Hands-on sessions to build a vision for digital transformation and identify challenges, goals and enablers
  • A peer-to-peer assessment of your digital maturity and capability for digital transformation
  • Specific tailored intervention based on Member’s needs and objectives

The EBU has a dedicated team to support you with your digital transformation. We also draw from the expertise of all EBU departments and our peer network in delivering our tailored services. Support is planned according to feasibility, capacity and the resource requirements of the request.

 Access our support service proposal

 Place a customized request


24 JUNE 2020

DTI Webinar Series: Strategic Partnerships

Continuing our series focusing on enablers from the DTI framework, we invite you to join this interactive session discussing the importance of Strategic Partnerships.

27 MAY 2020

Digital Transformation Initiative - COVID-19 Roundtable

How is the crisis impacting digital transformation for PSM?

20 MAY 2020

Digital Transformation Initiative Casebook Webinar

The DTI team invites you to an interactive webinar discussing the new Casebook publication, with the chance to speak with the authors and some of the PSM professionals featured in the report.