Digital Transformation

Helping Members build stronger organizations


Through our Digital Transformation Initiative (DTI), we help our Members understand the challenges and opportunities of the information age, and support them through their own change processes.

The impact of digital technology on society has fundamentally altered the expectations, interactions, and consumption patterns of our audiences. As a result, public service media (PSM) must engage in fundamental transformation if they are to remain relevant in this increasingly competitive and constantly changing environment.

The DTI aims to help Members understand and implement the process of restructuring and transforming their organizations.  Every Member faces different challenges and opportunities, which is why the DTI draws together expertise from across the EBU to address your needs from a multidisciplinary perspective. We provide expertise, knowledge exchange, and tailored support services.

The goal of the DTI is to:

  • Establish a common framework and terminology to address digital transformation for PSM.
  • Support Members understand their digital maturity and capabilities for positive change.
  • Provide services, strategies and recommendations that address digital transformation needs.
  • Create a hub of digital transformation knowledge.

Contact us to discuss how we can help you today.

Contact detail

Dr. Sasha Scott
Digital Transformation Initiative Research and Project Lead
+41 22 717 20 15

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Upcoming events

Digital Transformation for PSM

A huge amount has been written about digital transformation, but PSM operate within a different frame of reference from most industries. PSM are focused on citizens over customers, social rather than business value, universality before markets, and impact over revenue.

For PSM, digital transformation means adopting processes and practices that ensure they can compete, thrive and survive in a digitized world. Implementing new technologies is just a one part of this, with questions of cultural change, organisational structure, strategy, talent management, and leadership being equally important to the wider transformation equation. It is also an ongoing process, and a truly robust organisation must have the capacity to continually evolve.

Working closely with Members, we’ve developed a number of resources, tailored to the unique challenges faced by PSM:

The DTI Casebook: An Illustrated Framework – The first half of a two-part report, that shows what digital transformation looks and feels like at the operational level inside PSM organizations, so that other PSM can be informed and inspired on their own transformation journeys. The Casebook features 18 studies from those PSM that have excelled in specific critical areas.

Learning from Public Service Media in Transformation - We have identified five top-level goals and nine transformation enablers that are key to the PSM role and circumstances of PSM. We have also developed a number of tools for self-assessment, prioritization and measurement to help Members in their internal discussions and strategic planning.

20 APRIL 2020

Digital Transformation Initiative Casebook Members Only

The Digital Transformation Initiative (DTI) Casebook presents a framework for the organizational transformatio...

16 APRIL 2018

Learning from Public Service Media in Transformation (Second Edition) Members Only

The second edition of this Status Report for the Digital Transformation Initiative advances further our...

Member Support Services

Experts Community

Our network has over 200 experts from across our Membership who are actively engaged in the transformation of their organizations, whether it is at the strategic boardroom level, or more ‘on the shop floor’, working on design, innovation and content creation. 

We invite your customized requests to connect you with your peers on the issues that you want to talk about. We will then identify the most significant members of the community and facilitate a conversation in the form that best suits you, and see where it leads.

In addition, our workshop series brings together Members for the exchange of practical experiences and insights on common thematic issues.

 Join the community

 Fill out our Community Member profile survey

Knowledge Hub

We are building a digital knowledge hub along two axes:

  • a research library of leading academic and industry analysis and trends, curated, summarised and coded in a clear, accessible way
  • a repository of ‘use case’ examples of best practice from Members and relevant industry examples

This is an ongoing project that illustrates the framework for digital transformation through practical, real-world examples and critical analysis.

 Request access to the knowledge hub

Customized Support Packages

The DTI offers a range of services that can be tailored to the needs of your organization:

  • Short on-site workshops to create awareness about digital transformation in the context of PSM
  • Hands-on sessions to build a vision for digital transformation and identify challenges, goals and enablers
  • A peer-to-peer assessment of your digital maturity and capability for digital transformation
  • Specific tailored intervention based on Member’s needs and objectives

The EBU has a dedicated team to support you with your digital transformation. We also draw from the expertise of all EBU departments and our peer network in delivering our tailored services. Support is planned according to feasibility, capacity and the resource requirements of the request.

 Access our support service proposal

 Place a customized request

Recent events

27 MAY 2020

Digital Transformation Initiative - COVID-19 Roundtable

How is the crisis impacting digital transformation for PSM?

20 MAY 2020

Digital Transformation Initiative Casebook Webinar

The DTI team invites you to an interactive webinar discussing the new Casebook publication, with the chance to speak with the authors and some of the PSM professionals featured in the report.

21 NOVEMBER 2019

Third Edition Of The Digital Transformation Initiative Regional Workshop Series Hosted By BNT

EBU Members from South East Europe gathered in Sofia for a regional workshop on Digital Transformation on November 21st and 22nd.