Digital Transformation

Helping Members build stronger organizations


The future of media is digital. As a result, public service media (PSM) must engage in organizational transformation to meet the changing needs and expectations of a digital world.

Successful transformation means applying digital culture, practices, processes, and technology to rethink and redefine how organizations operate.

The advent of the COVID-19 crisis has made the case for transformation in the clearest possible way: The imperative is critical, and the cost of failure has risen exponentially.

The digital transformation initiative (DTI) was established to support EBU Members through this process by providing bespoke services, tools, and expertise.

Contact us today to learn how we can help.

Contact detail

Dr. Sasha Scott
Project Lead, Digital Transformation
+41 22 717 20 15

Stay Up To Date


Latest blog posts

DTI: Future of Work Group Meeting
19 Jan 2021


You'll find useful insights and tools through our strategic guides and other publications. Click on the "More publications" to find more resources in our publications library to help you with your digital transformation.

15 JUNE 2020
COVID-19 Impact on Digital Transformation for Public Service Media

COVID-19 Impact on Digital Transformation for Public Service Media

We believe the COVID-19 crisis will significantly accelerate the shift to digital in many areas of life...

20 APRIL 2020
Digital Transformation Initiative Casebook

Digital Transformation Initiative Casebook Members Only

The Digital Transformation Initiative (DTI) Casebook presents a framework for the organizational transformatio...

16 APRIL 2018
Learning from Public Service Media in Transformation (Second Edition)

Learning from Public Service Media in Transformation (Second Edition) Members Only

The second edition of this Status Report for the Digital Transformation Initiative advances further our...

How we help

Future of Work

COVID-19 has fundamentally altered how we work and even how we understand the jobs that we do.
A lot has been discussed in terms of emergency responses and crisis management, but it is now clear that in many respects the old days are gone for good, and it is time to make decisions for the long term.

As we move forward, Members are looking to find the balance between what worked before, what has been learnt during the crisis, and what will need to happen to succeed in the future. The DTI team have set-up a dedicated community for Members to engage in an open discussion, share best practice, and look at the COVID crisis and its long-term impact on the ‘future of work’.

Some issues and topics being covered:

  • Organizing for a permanently distributed workforce
  • Impacts on people, infrastructure, technology or processes
  • How do we measure the effectiveness of work from home?
  • Emerging policies and/or process
  • Industry best practice and trends on future hybrid working models

To join the community, please use this link to request access to the Future of Work Microsoft Teams space.

Knowledge Hub

Search the latest research, guides and videos made for and by the EBU community. Explore the issues and gain insights on the challenges and opportunities for public service media.

Access the Knowledge Hub here.


Customized Support Packages

The DTI offers a range of services that can be tailored to the needs of your organization:

  • Short on-site workshops to create awareness about digital transformation in the context of PSM
  • Hands-on sessions to build a vision for digital transformation and identify challenges, goals and enablers
  • A peer-to-peer assessment of your digital maturity and capability for digital transformation
  • Specific tailored intervention based on Member’s needs and objectives

The EBU has a dedicated team to support you with your digital transformation. We also draw from the expertise of all EBU departments and our peer network in delivering our tailored services. Support is planned according to feasibility, capacity and the resource requirements of the request.

 Access our support service proposal

 Place a customized request

Activities and Event Resources

Find out what we've been up to and sign in to download materials from our recent webinars, workshops and events.

29 OCTOBER 2020
DTI Community Roundtables: COVID-19 and the Transformation of Work

DTI Community Roundtables: COVID-19 and the Transformation of Work

DTI Community Roundtable series on the future of work

01 OCTOBER 2020
DTI COVID Roundtable: Leveraging the Crisis for Transformation

DTI COVID Roundtable: Leveraging the Crisis for Transformation

Putting together a manifesto for the road back from COVID

24 JUNE 2020
DTI Webinar Series: Strategic Partnerships

DTI Webinar Series: Strategic Partnerships

Continuing our series focusing on enablers from the DTI framework, we invite you to join this interactive session discussing the importance of Strategic Partnerships.